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Showing posts from October, 2014

Law firms should use more videos and less text (apparently)

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On their websites, that is.From the Solicitors Journal 13/10/14: Websites of the UK's top 200 law firms are forgetting the 'user experience' The country's top firms are ignoring the significant power of video to attract clients, a new report has suggested. According to mmadigital, only 28 per cent of content is read on an average web page, compared to video which typically holds the attention of a viewer for two minutes. Hmmm. Are potential clients really going to sit and watch a video on a law firm’s website and be swayed by that? That’s not a rhetorical question – I really don’t know. Maybe they are. But it seems a trifle strange to me. Unsophisticated would-be clients will just use Google to find a law firm in their area (or a national centre churning out legal services factory style) and be principally concerned with obtaining the lowest price – ringing around if necessary. Medium sized businesses looking to instruct a firm may do a bit of their own research, b…

Law firm abandons desk phones…

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The end of the world will follow shortly after.
A solicitor speaking to a client in a soon-to-be-realised dystopiaFrom Roll On Friday 28/09/14: “CMS Cameron McKenna is getting rid of landlines in its London office. Next year the firm's City staff are moving to new premises on Cannon Street, where they will use a mobile phone and a headset to connect to a Microsoft product called Lync, freeing themselves from the tyranny of wires.” Oh let the good Lord help us.  A law firm embracing technology.  That never ends well. Ok - now I’ve got that customary knee-jerk reaction out of the way, I accept that this isn’t exactly ground-breaking news.  However, it does make me nervous about the encroachment of technology into the work-life balance of people generally, but particularly lawyers. Granted - getting rid of a desk phone isn’t going to kill anyone.  I can’t imagine there are many lawyers who don’t currently have a work-issued mobile phone either.  But what scares me is that tying a …